Objective/Description:
The objective of the Senior Seminar component of Senior Thesis and Seminar is to prepare the student to enter the professional workforce equipped with the basic tools and knowledge necessary to compete regardless of the specific area or discipline chosen.
Required Text:
Graphic Artists Guild Handbook: Pricing and Ethical Guidelines, 12th Edition, Cincinnati: North Light Books, 2007.
Recommended Reading:
Inside The Business of Illustration, Steven Heller, Marshall Arisman, New York: Allworth Press, 2004
Communication Arts, Coyne & Blanchard, Inc., Menlo Park, CA.
The objective of Senior Seminar is to prepare the student to enter the professional workforce equipped with the basic tools and knowledge necessary to compete regardless of the specific area or discipline chosen. The areas of concentration and study may, but are not limited to the following:
- The creation of a professional quality portfolio, website and support materials that reflects an intended artistic direction.
- A writing component will reflect an in-depth study of a chosen area within the broad discipline of illustration.
- A basic functional understanding of business forms and contracts.
- Exploration and initial execution of marketing and promotion options.
- An understanding of the professional issues of copyright law, usage, stock art, and current legislation and how it affects artists.
- Development of skills in pricing and ethics.
- Understanding and development of the collaborative nature of working with art directors, designers and professional associates. Our class will host several guests from various disciplines over the course of the semester.
- Developing and understanding the entrepreneurial spirit.
- Begin to develop a network of professional support and camaraderie through the establishment of relationships with experienced working artists.
- Sharpen verbal skills necessary to communicate visual ideas, problem solving, and presentation of your portfolio.
Seminar Writing Assignment, Due 9/9/10
Read the 2 assigned articles from Communication Arts.
http://www.commarts.com/columns
- DESIGN CULTURE: In Response to "Just Do It." by Wendy Richmond
- BUSINESS Pricing and Negotiating by Maria Piscopo
Your Assignment is to write a one page response to one of these two articles (or both if it works). I want to know your personal reaction to the business issues of being an artist/illustrator/designer. Is this something you are interested in? Are you looking forward to the business aspect, or are you hoping against hope you’ll never have to wrestle with these issues? What kinds of professional topics are you most anxious about? What Professional Development issues are you hoping to learn about this year?
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